


Capstone Headwaters has published its Q3 Marketing Services Executive Summary with insights from Managing Director Bob Balaban and Senior Vice President Jordan Houtz. Steady corporate earnings, increased personalized and targeted marketing efforts, and the heightened emphasis on customer experience have supported elevated levels of deal volume in the Marketing Services industry. Operators in the space have targeted scalable businesses to achieve economies of scale, acquire key relationships and contracts, and enhance technology and capabilities. Additional highlights in the report include: